Position Title: Creative Director
Reports to: Executive Director of Marketing & Communications
FLSA Classification: Exempt
Job Classification: Professional/Administrative
The Creative Director oversees the creative strategy, efficacy, consistency and branding standards of communications to Drexel’s 130,000+ alumni and donors. This is a key role within the Office of Institutional Advancement (Outreach, Alumni Relations, Major Gifts, Annual Fund, Gift Planning, Donor Relations, Office of Protocol & Special Events), responsible for elevating and maximizing efforts to engage prospects across all forms of media and channels—print publications, direct mail, marketing collateral, digital platforms, social media, photography, events, signage, and other touchpoints. He/she collaborates with peers on setting creative priorities, art directs all projects from concept through execution, and as serves as a hands-on senior graphic design lead. The Creative Director supervises a team currently comprising one Graphic Designer and one Drexel Co-op student from the Westphal College of Media Art & Design.
- In cooperation with the Executive Director of Marketing & Communications, Advancement department partners, and University Communications, establish and uphold creative and branding standards for all Advancement communications
- Create attractive, user-centric, innovative work for multiplatform use
- Collaborate with the Editorial Director, Director of Marketing Technology, and Director of Marketing Services on strategy, concept, copy, design, and production
- Supervise and mentor Graphic Designer and Design Co-op student—assign duties, establish and oversee creative workflow, exercise quality control, and evaluate performance
- Serve as both lead creative strategist and designer, ensuring that all work is high quality, purposeful, and on-brand
- Provide excellent creative leadership, service, and guidance to teammates and staff
- Source and maintain productive relationships with external creative partners and vendors, serving in an advisory role to ensure deliverables meet expectations
- Lead creative brainstorming sessions and presentations
- Seek inspiration beyond higher education with a vision for industry innovation
- Manage asset library to ensure readiness of compelling, on-brand visual media, including identification of new opportunities and acquisition
- Other duties as assigned
- Bachelor’s degree required in Graphic Design, Fine Arts, or related studies
- A minimum of 7 years of creative experience in design and marketing; fundraising experience strongly preferred, either at an institution or in a marketing services / agency environment
- Specialized knowledge of methods and techniques of engagement for a variety of audiences (e.g., young alumni to older donors), including demonstrated expertise in design, print and digital media, video production, photography editing, and website development
- Strong ability to craft a story and bring creative concepts to life autonomously and as a team using research/insights, copy, visualization tools, and original thinking
- An eye for big ideas and ability to guide and inspire integrated, collaborative teams toward innovative work
- Portfolio demonstrating effective creative in a wide range of projects and mediums—direct mail, marketing collateral, print and digital advertising, social media campaigns, websites, events/experiential, video and multimedia presentations, etc.
- Experience working cross-functionally and interacting with, influencing, and presenting to partners as well as senior level executives
- Management experience including art direction, brand development, photo editing and retouching, project estimating, electronic pre-press, and vendor relations; strong understanding of video production and post-production process
- High proficiency in Mac platform design and production applications, including Adobe Creative Suite and Dreamweaver, and Microsoft Office Suite
- Excellent attention to detail; deadline-oriented; and strong organizational and project management skills
Creative DSkills and Behaviors:
- Strategic and creative thinker
- Passion and enthusiasm
- Supervisory skills, with a servant-leader mindset
- Outstanding listening, communication, and interpersonal skills
- Exceptional ability to give positive and constructive feedback
- Deep understanding of emerging design trends and platforms that support marketing engagement
- Well versed in project management processes, workflow, and terminology
- Ability to function effectively in a fast-paced environment under tight deadlines
- Commitment to quality
- Strong ability to multitask
- Can-do attitude
- Collaborative, team player that inspires cooperation
Supervision and Evaluation:
The Creative Director reports to the Executive Director of Marketing & Communications, who will prepare performance evaluations.
Professional presentation & actions clause as a requirement for employment:
Success in the workplace depends on a strong commitment to the tasks assigned, respect for others and confidentiality in handling, and dealing with prospects, and sensitive constituent information. Honesty, integrity and treating others with respect are expected at all times. Additionally, all employees are expected to have good presentation skills, which include and are not limited to the following items: excellent verbal and written skills.
Drexel University is an Equal Opportunity/Affirmative Action employer, welcomes individuals from diverse backgrounds and perspectives, and believes that an inclusive and respectful environment enriches the University community and the educational and employment experience of its members. The University prohibits discrimination against individuals on the basis of race, color, national origin, religion, sex, sexual orientation, disability, age, status as a veteran or special disabled veteran, gender identity or expression, genetic information, pregnancy, childbirth or related medical conditions and any other prohibited characteristic. Please visit our website to view all University Policies and Workplace Postings.Background investigations are required for all new hires as a condition of employment, after the job offer is made. Employment may not begin until the University accepts the results of the background investigations.
For additional information please contact Dan Giroux, email: firstname.lastname@example.org, phone: 215-895-0230 or apply on Drexel Jobs.