For a better experience, click the Compatibility Mode icon above to turn off Compatibility Mode, which is only for viewing older websites.

Rajneesh Suri, Vice Dean for Research and Strategic Partnerships, LeBow College of Business

Neuro-business solutions use data with a difference

When Rajneesh Suri moved to the U.S. from India, he was fascinated by the difference between the bartering culture in open-air markets of his home country and the bargain-hunting he saw here. His early research on the motivations underlying consumer purchases led to a career change from engineering to business academia. Today, Suri leads the Neuro-Business Solutions Center at LeBow College of Business. He connects organizations outside of Drexel with multi-disciplinary teams of business graduate students and professors in fields as diverse as retail fashion and bioengineering.

What we’re doing with student teams and projects is the next frontier in terms of understanding human behavior.

While much of the world focuses on the digital data stream generated by people using technology, Suri’s lab uses high-tech tools — such as the portable fNIR designed at Drexel University — to access “another type of data humans are creating.” Those data come from blood flow in the frontal and prefrontal cortices, which reveals thought processes people may not even be aware of themselves.

In an economy flooded with data, Suri is building Drexel’s reputation as the place where you go beyond the what of data analytics, into the why of human analytics.

Learn more about business solutions at LeBow.

Support LeBow College of Business Now
Bentley Hall

Building an intellectual oasis for living and learning


Dornsife Endowed Professorship applies statistics to advance environmental health

emergency funding

In an extraordinary time, helping Drexel students stay the course

Raj Suri photo

Neuro-business solutions use data with a difference

Rob Ross photo

A new path to make the world better

St. Christopher’s Hospital

Donors and a new fund support COVID-19 care at Drexel for vulnerable patients and families


Accelerating COVID-19 Solutions


Collaborations that spark new industries and change lives

Patty Giordano

Alumni leader has deep Drexel roots

Jeffrey Stockbridge, ’05

Art is a tool for social awareness and change

ribbon cutting

Leveraging a strategic opportunity leads to increased community engagement

Story Medicine Changes Students, Professors and Patients

Innovative community-based learning transforms hospital visits

Amish Desai, LeBow College of Business

An entrepreneurial approach to doing well and doing good

Benjamin Kay

Basketball creates opportunities, social change for underserved youth


Endowed Professorship Advances Research on First Responder Safety

Entrepreneurs launch games with a social purpose

Entrepreneurs launch games with a social purpose

Danielle Fernandez, MPH ’15

She combats disease with data

Daniel Navin ’17

Engineers of life-saving protection for innocent bystanders

Keithand Carly

Co-ops at the Cutting-Edge of Technology and Design

Jim Bean

Trustee’s challenge gift amplifies athletics and donor impact

Jeechieu Ta

Scholarship funds activate student success

Ean Ehlers

In a time of crisis, co-op shaped venture makes a difference

Paving the way for lifesaving plasma research

Paving the way for lifesaving plasma research

Five Five

Crafting stories that matter

Collapsible bike helmet

Saving bikers’ lives, with style

Wilson A. Foust

Two sons preserve a father's legacy with a scholarship

Rachel E. López, Director, Community Lawyering Clinic

Legal scholar mentors law students

Samuella Takyi-Buachie, LeBow ’17

Aiming to make a huge impact on global health

Nicole Kalitsi

Philanthropic Support Enables Career-Defining Nonprofit Co-op

Project SEARCH unleashes the potential of young adults with autism

Project SEARCH unleashes the potential of young adults with autism




Contact Us


Mail your gift to:

Drexel University
P.O. Box 8215
Philadelphia, PA 19101-9684

Give Now

The Future is a Place We Make: The Campaign for Drexel